The social media platform has been growing exponentially since the last presidential election. Popular social media companies almost doubled in users and activity. This year's candidates for the Presidency are using this platform as an effective advertising outlet, saving their campaigns upwards of $100 million. Seeing as social media is easily accessible and used by millions of voters, candidates can send instant updates and advertisements, knowing that it can be widely viewed and shared. Candidates are taking advantage of this tool to reach out to various demographics of voters across the nation directly. The millennial generation, who will have a very important role in this year's election, are very involved in social media, and are an important demographic to reach out to. In recent polls, "44 percent of American adults have said they learned something new in the past week from social media."
Social media has turned into a popular news source, replacing many traditional news outlets. Though it is a good source of information by candidates themselves, it can also serve as a platform to spread false information, or immature content around the election. Americans have spent a collective amount of over "1,284 years reading about Donald Trump on social media". It is likely that a good portion of the information is inaccurate or construed to be comical or support his opponent. Trump's overwhelming presence on social media, though not always positive, has earned him the attention of Americans across the country. Though his opponent, Hillary Clinton, uses social media to reflect her campaign and ideals, she has received far less of a reaction from voters. In fact, in this election people have paid more attention to Donald Trump on social media than Clinton and Sanders combined.
I choose this article because we have been focusing on how media impacts campaigns, and for the first time, candidates are taking media into their own hands and outdoing traditional news sources. Social media is likely to become the future of all campaigning so, it is important to learn about the impact it is having on the election currently.
Questions to consider:
- Do you think the power of social media is strong enough to differ voters away from broadcasted media indefinitely, in the future?
- Is social media more effective than standard advertisements? Is it targeted to too specific of a demographic?
- Does social media further risk statements and polls being construed? Is social media more or less trustworthy than a typical news source, such as television news, talk shows on the radio, and internet sources. Why or why not?
- Do you think social media will be the sole source of advertising in the future?
- Is all exposure good exposure? Does Trump's overwhelming presence on social media help or hinder his campaign? Is Clinton's more subtle approach more effective?


